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Real Estate
Deal Flow Acceleration
Commercial Real Estate
The Problem
- •40-agent residential brokerage was losing deals due to collapsed follow-up discipline under heavy lead volume
- •Response times stretched to hours and agents ignored cold leads
- •Pipeline visibility was fragmented across three CRMs
- •High-intent prospects were slipping through unnoticed
- •Management had no clarity on agent performance or funnel leakage
The Solution
- •Built a full lead lifecycle automation system with centralized lead ingestion across Zillow, Realtor.com, Meta, Google, and website forms
- •Instant-response engine delivering personalized SMS/email within 45 seconds of inquiry
- •AI qualification bot that asked timeline, budget, pre-approval, and location filters, then booked calls directly
- •Predictive scoring model to revive 'dead' leads based on behavioral signals
- •Smart routing that balanced workloads and auto-reassigned neglected leads
- •Manager dashboard with funnel visibility, agent performance, attrition points, and lead velocity
The Outcomes
Response Time
4 hours → less than 40 seconds
Appointment Rate
+62% increase
Annual Commission Impact
+$114,000
Technologies Used
Next.jsChatGPT APIn8nTwilioZillow API
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