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Real Estate

Deal Flow Acceleration

Commercial Real Estate

The Problem

  • 40-agent residential brokerage was losing deals due to collapsed follow-up discipline under heavy lead volume
  • Response times stretched to hours and agents ignored cold leads
  • Pipeline visibility was fragmented across three CRMs
  • High-intent prospects were slipping through unnoticed
  • Management had no clarity on agent performance or funnel leakage

The Solution

  • Built a full lead lifecycle automation system with centralized lead ingestion across Zillow, Realtor.com, Meta, Google, and website forms
  • Instant-response engine delivering personalized SMS/email within 45 seconds of inquiry
  • AI qualification bot that asked timeline, budget, pre-approval, and location filters, then booked calls directly
  • Predictive scoring model to revive 'dead' leads based on behavioral signals
  • Smart routing that balanced workloads and auto-reassigned neglected leads
  • Manager dashboard with funnel visibility, agent performance, attrition points, and lead velocity

The Outcomes

Response Time

4 hours → less than 40 seconds

Appointment Rate

+62% increase

Annual Commission Impact

+$114,000

Technologies Used

Next.jsChatGPT APIn8nTwilioZillow API

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