Back to Case Studies
Marketing
Campaign Performance System
Digital Marketing Agency
The Problem
- •A mid-size digital markrting agency managed campaigns across Meta, Google, TikTok, Klaviyo, and GA4
- •Data lived across Google Ads, Facebook, LinkedIn, email platforms, and CRMs
- •Analysts spent 30+ hours/week pulling reports, normalizing metrics, and explaining data to clients
- •Insights were lagging, errors were common, and team bandwidth limited growth
The Solution
- •We built an Automatic analytics engine
- •Unified data model normalizing cost, ROAS, MER, LTV, impressions, CAC, and creative performance
- •Forecasting model predicting spend burn rate, diminishing returns, and scaling windows
- •AI-powered insights highlight opportunities and flag underperforming campaigns
- •AI insights layer that generated client-facing reports automatically
The Outcomes
Reporting Time
30hrs/week → 2hrs/week
Operational Efficiency
They handled 3x more clients
Client Retention
+25% due to transparency and speed
Technologies Used
Klaviyo APIGoogle Ads APIFacebook Ads APIAI Insights EnginePythonNext.js
Want Results Like This?
We build custom automation systems that eliminate bottlenecks and accelerate operations.
Start Your Automation Audit