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Fitness
Gym Lead Conversion Engine
Fitness & Wellness
The Problem
- •Boutique fitness chain with 5 locations was losing 60% of inbound leads to slow follow-up
- •Front desk staff juggled walk-ins, classes, and phone calls—leads often waited hours or days for response
- •No lead qualification process meant sales team wasted time on tire-kickers
- •Appointment no-show rate was 40% due to lack of confirmation and reminders
The Solution
- •Built an AI lead response system that instantly engages leads via SMS and email within 30 seconds
- •Qualifies prospects on budget, goals, and timeline through natural conversation
- •Books intro sessions directly into trainer calendars based on availability
- •Sends automated reminders and follow-ups to reduce no-shows
- •Integrates with CRM to track lead status and conversion metrics
- •Handles objections and answers common questions about pricing, programs, and facilities
The Outcomes
Lead Response Time
4hrs → 30sec
Qualified Appointment Rate
91% booked
No-Show Rate
40% → 8%
Technologies Used
Next.jsAI SDKTwilioWhatsApp APICalendar APISupabase
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