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Fitness

Gym Lead Conversion Engine

Fitness & Wellness

The Problem

  • Boutique fitness chain with 5 locations was losing 60% of inbound leads to slow follow-up
  • Front desk staff juggled walk-ins, classes, and phone calls—leads often waited hours or days for response
  • No lead qualification process meant sales team wasted time on tire-kickers
  • Appointment no-show rate was 40% due to lack of confirmation and reminders

The Solution

  • Built an AI lead response system that instantly engages leads via SMS and email within 30 seconds
  • Qualifies prospects on budget, goals, and timeline through natural conversation
  • Books intro sessions directly into trainer calendars based on availability
  • Sends automated reminders and follow-ups to reduce no-shows
  • Integrates with CRM to track lead status and conversion metrics
  • Handles objections and answers common questions about pricing, programs, and facilities

The Outcomes

Lead Response Time

4hrs → 30sec

Qualified Appointment Rate

91% booked

No-Show Rate

40% → 8%

Technologies Used

Next.jsAI SDKTwilioWhatsApp APICalendar APISupabase

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